Get To Know Us
Welcome to Puristic Makeup
A Private Label / White Label manufacturer supporting the creation of natural makeup brands
Puristic Makeup is a UK-based manufacturer and wholesale supplier of natural cosmetics, supporting individuals, start-ups, and established businesses in developing and launching their own branded makeup lines.
About Us
Founded in 2008, Puristic Makeup (formerly known as Wholesale Mineral Makeup UK - change of trade name only) has built a strong reputation within the natural cosmetics manufacturing sector. We specialise in the design, formulation, and manufacture of unbranded natural makeup products supplied exclusively on a Business-to-Business basis.
Over the years, we have supported a diverse national & international client base, many of whom have successfully launched and grown their own cosmetic brands across global markets. This long-standing experience reinforces our commitment to consistent quality, reliable service, and products developed to meet professional standards.
To the best of our knowledge, Puristic Makeup was among the first "online private-label natural makeup" suppliers in the UK and Europe, offering an accessible platform for entrepreneurs and businesses looking to build or expand a beauty brand. Our website is designed to allow clients to efficiently browse and select products suitable for their own brand development.
About What We Do
Puristic Makeup provides private label / white label, and wholesale cosmetic manufacturing services. We design, create, and manufacture a wide range of natural makeup products supplied unbranded, allowing clients to sell products under their own brand.
Whether you are preparing to launch your first product range or expanding an existing collection, we support clients throughout the brand-development process to ensure the experience is as easy and enjoyable as possible.
We offer a broad product portfolio, including foundations, lip products, eye products, and blushers, giving brands flexibility to create a cohesive and distinctive makeup line.
Our role is to support your business journey by providing reliable products, clear processes, and responsive support, helping you move confidently from product selection to market launch.
About Our Products
Our products are formulated and developed using carefully selected high quality cosmetic-grade ingredients, and are manufactured in line with UK and EU cosmetic regulations. Each formulation is assessed for safety and suitability in accordance with applicable regulatory requirements.
Ingredients used in our formulations are sourced from established suppliers and supported by relevant documentation to enable compliance with cosmetic safety assessments.
About Our Minimum Order Quantity (MOQ)
We structured our stock holding to make private label cosmetics accessible to businesses of all sizes. Whether you're launching your very first natural beauty brand or expanding an existing collection, our minimum order quantities make it easier and more affordable to get started.
About Vegan and Halal-Friendly Options
While our products are not certified by various organisation such as Vegan Society or Halal Organisations - our cosmetic formulations are developed using vegan and halal-friendly ingredients, enabling clients to target specific market preferences where appropriate.
The only products that may not be suitable for all Halal requirements is our Natural Mascara as the formulation contains alcohol.
Some of our clients have successfully obtained third-party certifications, such as Vegan Society certification and Halal, for their own branded products using our formulations.
About Ingredient Sourcing & Ethical Considerations
We source ingredients from trusted UK and international suppliers that operate in accordance with recognised regulatory and ethical standards.
Our mineral ingredient suppliers comply with REACH regulations, supporting chemical safety, environmental protection, and reduced reliance on animal testing. Supplier declarations are obtained to support compliance documentation.
We take active steps to avoid sourcing materials linked to unethical practices, including child labour. Our suppliers have confirmed that mineral ingredients such as mica are not sourced from mines associated with these practices. We support responsible sourcing initiatives and encourage transparency across the supply chain.
About Our Product Characteristics
Our products are developed to combine performance, quality and naturally derived ingredients, helping you create a beauty brand your customers can trust.
Depending on the product, characteristics may include:
-
- Naturally derived and organic ingredient
- High-performance formulations
- Lightweight, comfortable wear
- Smooth, blendable textures
- Rich, long-lasting colour
- Buildable coverage
- Vegan-friendly
- Halal-friendly
- Fragrance-free
- Suitable for a wide range of skin tones
- Customisable shades, formulations and finishes
- Made in Britain
As with all cosmetic products, any marketing claims made by brand owners must comply with the applicable cosmetic regulations in the country of sale. Puristic Makeup does not make medical or therapeutic claims, and product-specific claims should be supported by appropriate testing where required.
About What Our Products Do Not Contain
All our formulations are developed without the inclusion of:
- Added fragrances or dyes
- Certain preservatives or fillers commonly avoided in natural cosmetics
- Man-made minerals such as bismuth oxychloride
- Nano-particle mineral ingredients
Your Manufacturing Partner
Puristic Makeup operates exclusively on a B2B basis, supporting clients in creating cosmetic brands that reflect their own identity, values, and market goals. We are proud to work alongside businesses at all stages of their journey, providing dependable manufacturing support and industry experience.