Get To Know Us
Welcome to Puristic Makeup
A private-label manufacturer supporting the creation of natural makeup brands
Puristic Makeup is a UK-based manufacturer and wholesale supplier of natural cosmetics, supporting individuals, start-ups, and established businesses in developing and launching their own branded makeup lines.
About Us
Founded in 2008, Puristic Makeup (formerly known as Wholesale Mineral Makeup UK) has built a strong reputation within the natural cosmetics manufacturing sector. We specialise in the design, formulation, and manufacture of unbranded natural makeup products supplied exclusively on a business-to-business basis.
Over the years, we have supported a diverse international client base, many of whom have successfully launched and grown their own cosmetic brands across global markets. This long-standing experience reinforces our commitment to consistent quality, reliable service, and products developed to meet professional standards.
To the best of our knowledge, Puristic Makeup was among the first online private-label natural makeup suppliers in the UK and Europe, offering an accessible platform for entrepreneurs and businesses looking to build or expand a beauty brand. Our website is designed to allow clients to efficiently browse and select products suitable for their own brand development.
What We Do
Puristic Makeup provides private-label and wholesale cosmetic manufacturing services. We design, create, and manufacture a wide range of natural makeup products supplied unbranded, allowing clients to package, label, and sell products under their own brand.
Whether you are preparing to launch your first product range or expanding an existing collection, we support clients throughout the brand-development process — from product selection and shade ranges to guidance on presentation and production considerations.
We offer a broad product portfolio, including foundations, lip products, eye products, and blushers, giving brands flexibility to create a cohesive and distinctive makeup line.
Our role is to support your business journey by providing reliable products, clear processes, and responsive support, helping you move confidently from product selection to market launch.
Our Products
Our products are developed using carefully selected cosmetic-grade ingredients and are manufactured in line with UK and EU cosmetic regulations. Each formulation is assessed for safety and suitability in accordance with applicable regulatory requirements.
Ingredients used in our formulations are sourced from established suppliers and supported by relevant documentation to enable compliance with cosmetic safety assessments. Product specifications and formulations may be updated from time to time to reflect ingredient availability, regulatory changes, or product development.
Vegan and Halal-Friendly Options
Many of our cosmetic formulations are developed using vegan and halal-friendly ingredients, enabling clients to target specific market preferences where appropriate.
Raw materials are selected without animal-derived ingredients for applicable products. Certain products (such as mascara formulations containing alcohol) may not be suitable for all halal requirements, and clients are responsible for verifying suitability for their intended market.
Where applicable, ingredient status is assessed within the Cosmetic Product Safety Report (CPSR) framework to ensure accuracy and regulatory alignment. Some of our clients have successfully obtained third-party certifications, such as Vegan Society certification, for their own branded products using our formulations.
Ingredient Sourcing & Ethical Considerations
We source ingredients from trusted UK and international suppliers that operate in accordance with recognised regulatory and ethical standards.
Our mineral ingredient suppliers comply with REACH regulations, supporting chemical safety, environmental protection, and reduced reliance on animal testing. Supplier declarations are obtained to support compliance documentation.
We take active steps to avoid sourcing materials linked to unethical practices, including child labour. Our suppliers have confirmed that mineral ingredients such as mica are not sourced from mines associated with these practices. We support responsible sourcing initiatives and encourage transparency across the supply chain.
Product Characteristics
Our mineral-based makeup products are developed with performance, wearability, and versatility in mind. Product characteristics may include:
- Lightweight, buildable coverage
- Formulations designed to minimise pore-blocking ingredients
- Suitable options for brands targeting sensitive-skin markets, subject to appropriate testing and claims compliance
All claims made by brand owners must comply with applicable cosmetic advertising and marketing regulations. Puristic Makeup does not provide medical or therapeutic claims.
What Our Products Do Not Contain
Many of our formulations are developed without the inclusion of:
- Added fragrances or dyes
- Certain preservatives or fillers commonly avoided in natural cosmetics
- Man-made minerals such as bismuth oxychloride
- Nano-particle mineral ingredients
Exact formulation details vary by product and are subject to change. Clients are responsible for reviewing ingredient information relevant to their selected products.
Your Manufacturing Partner
Puristic Makeup operates exclusively on a B2B basis, supporting clients in creating cosmetic brands that reflect their own identity, values, and market goals. We are proud to work alongside businesses at all stages of their journey, providing dependable manufacturing support and industry experience.