Get To Know Us

Welcome to Puristic Makeup, your destination for creating your own beautiful natural makeup brand 

About Us

Founded in 2008, the Puristic Makeup (formerly known as Wholesale Mineral Makeup UK) has quickly gained recognition for its exceptional products and exceptional service, and established itself a trusted name in the natural beauty industry. Our commitment to excellence, combined with our passion for creating high quality natural cosmetics, has earned us a loyal client base around the world - many of them have become prominent players in the global market, establishing themselves as industry leaders. This recognition further reinforces our commitment to delivering exceptional products that meet the highest standards.  

Also, we are proud to say that to the best of our knowledge, we were the first online natural makeup private label company in the UK and Europe, bringing the convenience of online shopping to those that wanted to build or grow their beauty business as hassle free as possible. Our user-friendly website allows our clients to easily browse and find the perfect products for creating their own brand from our products. 

About What We Do

As industry-leading experts, we design, create and manufacture beautiful natural cosmetics makeup, and from our product we help you to create your own brand under your name and logo.  

Whether you are just starting out or looking to expand your existing line, Puristic Makeup is here to support you every step of the way for creating your own unique brand of beautiful natural makeup.

At Puristic Makeup, we understand that every brand is unique. That's why we offer a wide range of options for you to choose from. Whether you're looking for foundations, lipsticks, eyeshadows, or blushes, our collection has something for everyone.

We also understand the process of creating a brand can be very tedious, but not with us.  We will be there to guide you through every step of the journey.  From choosing the right shades to marketing strategies, we've got your covered.  Once your beautiful natural makeup line is created, the next exciting part is for you is to sell your product!

Our commitment to client satisfaction extends beyond the products themselves. We strive to provide a seamless and enjoyable experience for our clients, from choosing the right shades to the moment they receive their makeup products. Our dedicated team is always ready to assist you with any questions or concerns you may have, ensuring that your journey in working with us is smooth and hassle-free.

We are proud to serve as your partner in creating a successful makeup line that reflects your vision and values.

About Our Product

At Puristic Makeup, we make our products with love and passion, and our commitment to quality is unwavering. We meticulously source the finest ingredients to ensure that our products are not only safe and gentle on the skin but also deliver exceptional results. Each product is carefully formulated to provide long-lasting wear, vibrant colours, and a flawless finish.

Every raw ingredient used in our formulations holds official certification affirming its purity and integrity. These certifications are imperative for our products to undergo assessment and certification processes, ensuring compliance with the EU/UK Cosmetic Safety Regulations. 

About Our Vegan and Halal Cosmetics

Our natural makeup cosmetic products are expertly crafted with premium, vegan, and halal-friendly ingredients. We believe that beauty should be inclusive and accessible to everyone, which is why our products are suitable for a variety of ethnicities, lifestyles, and age groups.

  • We meticulously select raw ingredients without any animal by-products to develop products tailored to meet specific market preferences, such as Vegan Cosmetics, and Halal Cosmetics (with the exception of Mascara, which contains alcohol). These ingredients are verified in the official certification for our products in compliance with the EU/UK Cosmetic Safety Regulations, known as the CPSR (Cosmetic Product Safety Report), guaranteeing that the contents accurately align with what is stated on our website.
  • Our products are effectively certified by the Vegan Society by a number of our brand owners for obtaining this certification for their respective brands.

About Where We Source Our Ingredients

We understand the importance of using safe and environmentally friendly ingredients, which is why all our ingredients are sourced from trusted and highly reputable UK and international manufacturers who share our commitment to ethical and safe products. 

  • Our international manufacturers of mineral ingredients have complied with all REACH requirements and possess documented evidence to support this. REACH is a European Union regulation aimed at safeguarding human health and the environment from chemical risks while bolstering the competitiveness of the EU chemicals industry. It also advocates for alternative methods for assessing substance hazards to reduce animal testing. Our manufacturers have provided us written statement/declaration that no animal testing has been done.
  • We take proactive measures to ensure that our mica is not sourced from mines employing child labour in India. Although we do not procure our mineral ingredients such as Mica from India, our manufacturers have provided us written statement/declaration that the mineral ingredients such as Mica is not sourced from mines in India. 
  • The best news is, the ingredients in our mineral powder products have been around for a very long time and there would be no need for further testing.  And, over the years, the beauty industry in general has stepped away from buying products from these suspected mines.  We support the "Made in the Free World" initiative and encourage others to join us in supporting ethical sourcing practices.  

About the Amazing Benefits of Our Product

Our Product are formulated to offer amazing benefits such as:

  • Ability to manage problematic skin such as acne, eczema, rosacea, or those sensitive to sunlight following invasive procedures like chemical peels.
    • A Makeup that is non-comedogenic , meaning it doesn't clog pores allowing the skin to breath, hence long-term effects on healthier skin

    • And, the best of all....the most natural, luminous and flawless look that a makeup can offer to the skin!

  • Our products do not contain:

    • Harmful chemicals, preservatives, and questionable fillers

    • Sentisisers such as perfume or dye

    • Man-made minerals such as Bismuth that is a by-product of lead and known to be a common skin irritant (some top brands that contain Bismuth still say "100% mineral" on the front!)

    • Nano-particle minerals

Let Us Help You to Bring your beauty vision to life and Make Your Dream of Having Your Own Beautiful Line of Natural Makeup Business a Reality!