We are committed to protecting and respecting your privacy. This policy together with our "Terms and Conditions" and "Cookies Policy" sets out the basis on which any Personal Data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our practices regarding your Personal Data.

Personal Data means information that can directly or indirectly identify you ("Personal Data"). This typically includes information such as your name and email address, but can also include other information such as an IP address. Puristic Makeup will only collect, use or disclose your personal information where it is fair and lawful to do so. In most cases, we will ask for your consent explicitly but, in some cases, we may infer consent from your actions and behaviour. We may ask you to provide additional consent if we need to use your personal information for purposes not covered by this Privacy Policy. You are not obliged to provide such consent but if you decide not to then your participation in certain activities may be restricted. If you provide additional consent, the terms of that consent shall prevail in the event of any conflict with the terms of this Privacy Policy. 

Please note, however, that we may process your personal information without consent if we have a legitimate reason to do so, provided that such use will not have a prejudicial effect on your own rights, freedoms and interests. Any such use shall be in accordance with the Puristic Makeup Privacy Principles set out below. 

This website is not intended for children and we do not knowingly collect data relating to children.


The data controller is Puristic Makeup (referred to in this policy as "we" or "us"). 

We are committed to doing the right thing when it comes to how we collect, use and protect your personal data. That's why we've developed this privacy and cookies policy ("Policy"), which:

  • sets out the types of personal data that we collect
  • explains how and why we collect and use your personal data
  • explains when and why we will share personal data within Wholesale Mineral Makeup and with other organisations; and
  • explains the rights and choices you have when it comes to your personal data

This Policy applies to you if you use our services (referred to in this Policy as "our Services"). Using our Services means: 

  • shopping with us over the phone, or online or otherwise using any of the websites ("our Websites") or mobile applications ("our Mobile Apps") where this Policy is posted 

Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on a website as we do not accept any responsibility or liability for websites of other organisations. 

This Policy also applies if you contact us or we contact you about our Services. 

Personal Data

We know that you value your privacy and the security of personal information held about you. We are committed to handling your Personal Data and personal sensitive data in line with data protection law and principles, which means that your data will be:

• Used lawfully, fairly and in a transparent way.
• Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
• Relevant to the purposes we have told you about and limited only to those purposes.
• Accurate and kept up to date.
• Kept only as long as necessary for the purposes we have told you about.
• Kept securely.

What Information We Collect and For What reasons? 
The information that we collect and store relating to you is primarily used to enable us to provide our services to you that you have requested or consented to.
We use different methods to collect data from and about you, including through:
Direct interactions: You may give us your Personal Data by speaking to us in person on-site or off-site; filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • apply for or buy our products or services; create an account on our website; Subscribe to our create an account on our website; subscribe to our service or publications; request marketing to be sent to you; or give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect data about your equipment, browsing actions and patterns. We collect this Personal Data by using cookies, and other similar technologies.
  • Third parties or or publicly available sources: We may receive personal data about you from various third parties and public sources such as technical data from analytics providers such as Google based outside the EU.
  • Contact and financial data from providers of technical, payment and delivery services such as Paypal based inside or outside the EU.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time. 

Protecting Your Information

We do not store credit card details nor do we share financial details with any 3rd parties. Our website is regularly maintained, updated and held against strict standards of online security. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of the data stored in our system. While no computer system is completely secure, we believe that the measures that we have implemented, reduce the likelihood of security issues at a level that is appropriate for the type of data collected by our website. 

How Long Do We Keep User Information?

We generally keep user data on our server or in our archives for as long as we deem reasonable. We may alter our practices at the management's discretion. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods, if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely. Data management requests are administered in an orderly manner within our direct control. Note: we have greater control over recently collected data than archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, our general data retention policy applies. 

Viewing, Modifying and Removing Personal Data

Once registered to our system, you can view and edit your saved info by logging into your account using the email address which was used for registration and the password selected. If you encounter any difficulties to do so, you can use the password restoration option or contact us at any time. In addition, if you have further inquiries about any piece of information we may hold, we are keen to assist with further inspection. At any given time, you can close your account and have all info erased. Please take into account that we might need to keep some information (such as transaction history) in order to comply with certain legal requirements. In any case, our customer service team can examine each case by its own and cooperate with any request to the best of our ability. 

Newsletter Subscription and Privacy

During your visit with us, will may offer to register your email address with us so we can send you updates and benefits from time to time. We will do so in a clear, informative manner and confirm each subscription. If you believe you were mistakenly subscribed or for any reason would like to be removed, please use the unsubscribe links provided or contact us for immediate assistance.